There’s always a moment after training where enthusiasm is high, then reality kicks in. In this interview, Gary Strudwick shares what it really takes to make storytelling stick, from building confidence to embedding it into the way teams think, work and communicate every day. […]
Insight communication and activation often falters at the very start of the process, before any analysis or storytelling occurs. This is where vague questions, compressed timelines and unclear expectations impact on the capability and capacity to tell a meaningful and actionable data-led story. As part of our Insight Communication Experts (ICE) series, I spoke with […]
Why this conversation matters One of the hardest parts of embedding good insight communication practice isn’t helping teams ask better questions or structure a clearer narrative, it’s helping them let go of detail. As part of our ongoing Insight Communication Expert (ICE) interview series, I spoke with Claire Rainey, Head of Insight at VMO2, about […]
The Insight250 spotlights and celebrates 250 of the world’s premier leaders and innovators in market research, consumer insights, and data-driven marketing. The awards have created renewed excitement across the industry whilst strengthening the connectivity of the market research community. Winners of the 2025 Insight250 were announced this past September – you can see the full list of Winners at Insight250.com. […]
Over the years, one thing has become very clear – embedding data storytelling practices that drive insight activation and decision-making takes more than capability building. Skills matter, but they’re only part of the equation. Alongside training, I am passionate about helping teams build a sustainable culture where insight and storytelling consistently contributes to business decisions […]
When I completed my chapter on the future of data storytelling in January 2024, I explored how AI, synthetic data, augmented reality, and transmedia storytelling were beginning to reshape the field. Fast forward nearly two years, and that future has well and truly arrived.GenAI’s influence on data storytelling is no longer a prediction, it’s a daily reality. […]
Why Draw? The Cognitive Case Human cognition is powerful, but not limitless. When faced with large volumes of information, our working memory quickly becomes overwhelmed. In our previous blog post “5 Steps To Ruthless Data Distillation” we referred to George Miller’s classic 1956 paper “The Magical Number Seven, Plus or Minus Two: Some Limits on Our […]
A well-crafted question is like a compass. It doesn’t just tell you where to start. It also keeps you on track, guiding the entire analysis, shaping the narrative, and helping you decide what to leave out. A great question: But here’s the catch: stakeholders rarely arrive with great questions. Requests are often rushed, vague, or […]
If you’re fortunate enough to have direct time with key stakeholders and decision-makers, don’t waste it walking through slides. A meeting is a powerful opportunity to use your story as a catalyst for reflection, discussion, debate, and action planning—but only if you allow enough time and space for that to happen. My golden rule for […]
Behavioural change theory tells us that lasting transformation requires reshaping attitudes, not just new processes or skills. “Talk regularly about insights. Find a story or surprising insight to discuss for five minutes regularly. It doesn’t have to be from within your organisation. Make it part of your ongoing team conversations.” Charlotte Neal, Head of Marketing at […]