Behavioural change theory tells us that lasting transformation requires reshaping attitudes, not just new processes or skills. “Talk regularly about insights. Find a story or surprising insight to discuss for five minutes regularly. It doesn’t have to be from within your organisation. Make it part of your ongoing team conversations.” Charlotte Neal, Head of Marketing at […]
Socialising insights isn’t a one-off event. It’s a brand-building exercise for ideas, where consistency, clarity, and repetition turns data into decisions. You need a campaign mindset: multiple content pieces that reinforce your key messages, tailored to different audiences, and delivered over time. Micro Content, Macro Impact Here’s how we helped a global automotive company enhance the […]
Your story hook should be both audience-centric and in service of your data story. This is not about being gimmicky for the sake of attracting attention, it is about leveraging a hook to ensure that the audience connects with the data story and considers the key insight messages and recommendations. A good hook piques interest […]
If stories are about transformation, as the creator of a data story, you need to be clear about what that transformation your data storytelling needs to spark. By tailoring your data story to target this transformation you make the insight: – Accessible – Relevant – Actionable. In this blog post, we will explore five key transformations that effective data storytelling can help achieve. […]
If stories are about transformation, as the creator of a data story, you need to be clear about what that transformation your data storytelling needs to spark. By tailoring your data story to target this transformation you make the insight: – Accessible – Relevant – Actionable. In this blog post, we will explore five key transformations that effective data storytelling can help achieve. […]
If stories are about transformation, as the creator of a data story, you need to be clear about what that transformation your data storytelling needs to spark. By tailoring your data story to target this transformation you make the insight: – Accessible – Relevant – Actionable. In this blog post, we will explore five key transformations that effective data storytelling can help achieve. […]
In this article for Luminate, I argue that generating impactful insights requires critical sense-making skills to transform data into clear, compelling narratives that drive action and avoid overwhelming audiences with excessive information. […]