I am excited to share my latest podcast appearance, where I dive deep into the fascinating world of data storytelling! Join me as I discuss key insights from my new book, Data Storytelling in Marketing: How to Tell Persuasive Stories Through Data. In this episode, I explore the essential elements and strategies of effective data storytelling, […]
It was great to chat through the motivations for writing Data Storytelling in Marketing and to share some key insights and case study examples with Adrian at Bigeye in their In Clear Focus podcast. Follow the link to listen to my perspectives on how marketers can improve their ability to interpret data and extract meaningful […]
In this 20 minute video I talk to Timothy Hughes, founder of the podcast #timtalk, about what inspired me to write ‘Data Storytelling in Marketing’, how the 5Rs framework works in practice, and the art and science of combining analytical rigour with creative storytelling. I enjoyed sharing my belief that you can improve your data […]
In this 40 minute video I join datacamp for their panel at the RADAR Skills Edition to discuss Building a Data Storytelling Culture, alongside panellists Nate Makdad, from PayPal, and Sorin Adam Matei, Associate Dean at Purdue University. Watch the video here […]
In this 40 minute podcast I talk to Karen Jean-Francois, host of the Women in Data® Podcast series about the path to data leadership. The conversation focused on people, communication, influencing and assertiveness skills and how to elevate these at any stage of your data career. Click to listen to the Women in Data Podcast #134: […]
The Insight250 spotlights and celebrates 250 of the world’s premier leaders and innovators in market research, consumer insights, and data-driven marketing. The awards have created renewed excitement across the industry whilst strengthening the connectivity of the market research community. Winners of the 2025 Insight250 were announced this past September – you can see the full list of Winners at Insight250.com. […]
Over the years, one thing has become very clear – embedding data storytelling practices that drive insight activation and decision-making takes more than capability building. Skills matter, but they’re only part of the equation. Alongside training, I am passionate about helping teams build a sustainable culture where insight and storytelling consistently contributes to business decisions […]
When I completed my chapter on the future of data storytelling in January 2024, I explored how AI, synthetic data, augmented reality, and transmedia storytelling were beginning to reshape the field. Fast forward nearly two years, and that future has well and truly arrived.GenAI’s influence on data storytelling is no longer a prediction, it’s a daily reality. […]
Why Draw? The Cognitive Case Human cognition is powerful, but not limitless. When faced with large volumes of information, our working memory quickly becomes overwhelmed. In our previous blog post “5 Steps To Ruthless Data Distillation” we referred to George Miller’s classic 1956 paper “The Magical Number Seven, Plus or Minus Two: Some Limits on Our […]
A well-crafted question is like a compass. It doesn’t just tell you where to start. It also keeps you on track, guiding the entire analysis, shaping the narrative, and helping you decide what to leave out. A great question: But here’s the catch: stakeholders rarely arrive with great questions. Requests are often rushed, vague, or […]