There’s always a moment after training where enthusiasm is high, then reality kicks in. In this interview, Gary Strudwick shares what it really takes to make storytelling stick, from building confidence to embedding it into the way teams think, work and communicate every day. […]
Insight communication and activation often falters at the very start of the process, before any analysis or storytelling occurs. This is where vague questions, compressed timelines and unclear expectations impact on the capability and capacity to tell a meaningful and actionable data-led story. As part of our Insight Communication Experts (ICE) series, I spoke with […]
Why this conversation matters One of the hardest parts of embedding good insight communication practice isn’t helping teams ask better questions or structure a clearer narrative, it’s helping them let go of detail. As part of our ongoing Insight Communication Expert (ICE) interview series, I spoke with Claire Rainey, Head of Insight at VMO2, about […]
I am excited to share my latest podcast appearance, where I dive deep into the fascinating world of data storytelling! Join me as I discuss key insights from my new book, Data Storytelling in Marketing: How to Tell Persuasive Stories Through Data. In this episode, I explore the essential elements and strategies of effective data storytelling, […]
It was great to chat through the motivations for writing Data Storytelling in Marketing and to share some key insights and case study examples with Adrian at Bigeye in their In Clear Focus podcast. Follow the link to listen to my perspectives on how marketers can improve their ability to interpret data and extract meaningful […]
In this 20 minute video I talk to Timothy Hughes, founder of the podcast #timtalk, about what inspired me to write ‘Data Storytelling in Marketing’, how the 5Rs framework works in practice, and the art and science of combining analytical rigour with creative storytelling. I enjoyed sharing my belief that you can improve your data […]
In this 40 minute video I join datacamp for their panel at the RADAR Skills Edition to discuss Building a Data Storytelling Culture, alongside panellists Nate Makdad, from PayPal, and Sorin Adam Matei, Associate Dean at Purdue University. Watch the video here […]
In this 40 minute podcast I talk to Karen Jean-Francois, host of the Women in Data® Podcast series about the path to data leadership. The conversation focused on people, communication, influencing and assertiveness skills and how to elevate these at any stage of your data career. Click to listen to the Women in Data Podcast #134: […]
The Insight250 spotlights and celebrates 250 of the world’s premier leaders and innovators in market research, consumer insights, and data-driven marketing. The awards have created renewed excitement across the industry whilst strengthening the connectivity of the market research community. Winners of the 2025 Insight250 were announced this past September – you can see the full list of Winners at Insight250.com. […]
Over the years, one thing has become very clear – embedding data storytelling practices that drive insight activation and decision-making takes more than capability building. Skills matter, but they’re only part of the equation. Alongside training, I am passionate about helping teams build a sustainable culture where insight and storytelling consistently contributes to business decisions […]