I am excited to share my latest podcast appearance, where I dive deep into the fascinating world of data storytelling! Join me as I discuss key insights from my new book, Data Storytelling in Marketing: How to Tell Persuasive Stories Through Data. In this episode, I explore the essential elements and strategies of effective data storytelling, […]
It was great to chat through the motivations for writing Data Storytelling in Marketing and to share some key insights and case study examples with Adrian at Bigeye in their In Clear Focus podcast. Follow the link to listen to my perspectives on how marketers can improve their ability to interpret data and extract meaningful […]
In this 20 minute video I talk to Timothy Hughes, founder of the podcast #timtalk, about what inspired me to write ‘Data Storytelling in Marketing’, how the 5Rs framework works in practice, and the art and science of combining analytical rigour with creative storytelling. I enjoyed sharing my belief that you can improve your data […]
In this 40 minute video I join datacamp for their panel at the RADAR Skills Edition to discuss Building a Data Storytelling Culture, alongside panellists Nate Makdad, from PayPal, and Sorin Adam Matei, Associate Dean at Purdue University. Watch the video here […]
In this 40 minute podcast I talk to Karen Jean-Francois, host of the Women in Data® Podcast series about the path to data leadership. The conversation focused on people, communication, influencing and assertiveness skills and how to elevate these at any stage of your data career. Click to listen to the Women in Data Podcast #134: […]