After 10 years of training and coaching teams I’ve amassed a significant set of FAQ’s that I am turning into a series, based on the assumption that the answers might be useful to others, as well as the delegates that asked the questions! Here is the first:

We often get asked “how do you find the time for storytelling when we have multiple outputs that we are working on for different projects each week?”

1️⃣ Prioritise what output requires a story because you need to convince, persuade or influence an audience, and what output just requires great reportage as a regular update that can be standardised and automated.

2️⃣ Don’t leave storytelling to the end of the process – you will run out of time and head space. There is no point trying to decipher the story after time has been invested in creating an output. Instead weave storytelling into entire project lifecycle, starting right at the beginning by developing story hypotheses

3️⃣ Save time on creating needless content by injecting thinking time into your processes and ways of working to build your storyboard first – then only create what is actually required to tell the story