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# Insight Narrator

Insight Narrator is a training company that specialises in storytelling training to increase impact and influence.

## Sitemaps

- [XML Sitemap](https://insight-narrator.co.uk/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [The quality of the brief determines the impact of the insight story](https://insight-narrator.co.uk/the-quality-of-the-brief-determines-the-impact-of-the-insight-story/) - Insight communication and activation often falters at the very start of the process, before any analysis or storytelling occurs. This is where vague questions, compressed timelines and unclear expectations impact on the capability and capacity to tell a meaningful and actionable data-led story.
- [From immediate answers to better questions](https://insight-narrator.co.uk/from-immediate-answers-to-better-questions/) - In this interview, Duncan Rumney and Frank Kaminski share how simple shifts in thinking, from better upfront conversations to more collaborative ways of working, are helping insight land where it matters most.
- [Making storytelling part of the Insight operating model](https://insight-narrator.co.uk/making-storytelling-part-of-the-insight-operating-model/) - There’s always a moment after training where enthusiasm is high, then reality kicks in. In this interview, Gary Strudwick shares what it really takes to make storytelling stick, from building confidence to embedding it into the way teams think, work and communicate every day.
- [The hardest shift: Cutting content without losing confidence](https://insight-narrator.co.uk/the-hardest-shift-cutting-content-without-losing-confidence/) - Why this conversation matters One of the hardest parts of embedding good insight communication practice isn’t helping teams ask better questions or structure a clearer narrative, it’s helping them let go of detail. As part of our ongoing Insight Communication Expert (ICE) interview series, I spoke with Claire Rainey, Head of Insight at VMO2, about
- [The Thought Leaders Voice: Unleash the power of data storytelling](https://insight-narrator.co.uk/the-thought-leaders-voice-unleash-the-power-of-data-storytelling/) - I am excited to share my latest podcast appearance, where I dive deep into the fascinating world of data storytelling! Join me as I discuss key insights from my new book, Data Storytelling in Marketing: How to Tell Persuasive Stories Through Data. In this episode, I explore the essential elements and strategies of effective data storytelling,
- [In Clear Focus: Data Storytelling in Marketing with Caroline Florence](https://insight-narrator.co.uk/in-clear-focus-data-storytelling-in-marketing-with-caroline-florence/) - It was great to chat through the motivations for writing Data Storytelling in Marketing and to share some key insights and case study examples with Adrian at Bigeye in their In Clear Focus podcast. Follow the link to listen to my perspectives on how marketers can improve their ability to interpret data and extract meaningful
- [#TimTalk - Data storytelling in marketing](https://insight-narrator.co.uk/timtalk-data-storytelling-in-marketing/) - In this 20 minute video I talk to Timothy Hughes, founder of the podcast #timtalk, about what inspired me to write 'Data Storytelling in Marketing', how the 5Rs framework works in practice, and the art and science of combining analytical rigour with creative storytelling. I enjoyed sharing my belief that you can improve your data
- [How to create insights that cannot be ignored ](https://insight-narrator.co.uk/how-to-create-insights-that-cannot-be-ignored/) - In this article for Luminate, I argue that generating impactful insights requires critical sense-making skills to transform data into clear, compelling narratives that drive action and avoid overwhelming audiences with excessive information.
- [4 ways to determine the ‘so what?’ in your story](https://insight-narrator.co.uk/4-ways-to-determine-the-so-what-in-your-story/) - If stories are about transformation, as the creator of a data story, you need to be clear about what that transformation your data storytelling needs to spark. By tailoring your data story to target this transformation you make the insight: - Accessible - Relevant - Actionable. In this blog post, we will explore five key transformations that effective data storytelling can help achieve.
- [5 Steps To Ruthless Data Distillation](https://insight-narrator.co.uk/5-steps-to-ruthless-data-distillation/) - If stories are about transformation, as the creator of a data story, you need to be clear about what that transformation your data storytelling needs to spark. By tailoring your data story to target this transformation you make the insight: - Accessible - Relevant - Actionable. In this blog post, we will explore five key transformations that effective data storytelling can help achieve.
- [4 tried and tested hooks for your data story](https://insight-narrator.co.uk/4-tried-and-tested-hooks-for-your-data-story/) - Your story hook should be both audience-centric and in service of your data story. This is not about being gimmicky for the sake of attracting attention, it is about leveraging a hook to ensure that the audience connects with the data story and considers the key insight messages and recommendations. A good hook piques interest
- [4 key transformations for your data story](https://insight-narrator.co.uk/4-key-transformations-for-your-data-story-2/) - If stories are about transformation, as the creator of a data story, you need to be clear about what that transformation your data storytelling needs to spark. By tailoring your data story to target this transformation you make the insight: - Accessible - Relevant - Actionable. In this blog post, we will explore five key transformations that effective data storytelling can help achieve.
- [4 tips to nail your micro-content](https://insight-narrator.co.uk/4-tips-to-nail-your-micro-content/) - Socialising insights isn't a one-off event. It’s a brand-building exercise for ideas, where consistency, clarity, and repetition turns data into decisions. You need a campaign mindset: multiple content pieces that reinforce your key messages, tailored to different audiences, and delivered over time. Micro Content, Macro Impact Here’s how we helped a global automotive company enhance the
- [5 mindset shifts for a storytelling culture](https://insight-narrator.co.uk/5-mindset-shifts-for-a-storytelling-culture/) - Behavioural change theory tells us that lasting transformation requires reshaping attitudes, not just new processes or skills. “Talk regularly about insights. Find a story or surprising insight to discuss for five minutes regularly. It doesn't have to be from within your organisation. Make it part of your ongoing team conversations.” Charlotte Neal, Head of Marketing at
- [4 ways to turn insight into action](https://insight-narrator.co.uk/4-ways-to-turn-insight-into-action/) - If you're fortunate enough to have direct time with key stakeholders and decision-makers, don’t waste it walking through slides. A meeting is a powerful opportunity to use your story as a catalyst for reflection, discussion, debate, and action planning—but only if you allow enough time and space for that to happen. My golden rule for
- [Why great data stories start with better questions](https://insight-narrator.co.uk/why-great-data-stories-start-with-better-questions/) - A well-crafted question is like a compass. It doesn’t just tell you where to start. It also keeps you on track, guiding the entire analysis, shaping the narrative, and helping you decide what to leave out. A great question: Acts as the anchor for your story, giving clarity and direction. Frames insights in a way
- [How visual thinking unlocks cognitive superpowers](https://insight-narrator.co.uk/how-visual-thinking-unlocks-cognitive-superpowers/) - Why Draw? The Cognitive Case Human cognition is powerful, but not limitless. When faced with large volumes of information, our working memory quickly becomes overwhelmed. In our previous blog post “5 Steps To Ruthless Data Distillation” we referred to George Miller’s classic 1956 paper “The Magical Number Seven, Plus or Minus Two: Some Limits on Our
- [Unleashing GenAI as a creative partner](https://insight-narrator.co.uk/unleashing-genai-as-a-creative-partner/) - When I completed my chapter on the future of data storytelling in January 2024, I explored how AI, synthetic data, augmented reality, and transmedia storytelling were beginning to reshape the field. Fast forward nearly two years, and that future has well and truly arrived.GenAI’s influence on data storytelling is no longer a prediction, it’s a daily reality.
- [Embedding storytelling into ways of working](https://insight-narrator.co.uk/embedding-storytelling-into-ways-of-working/) - Over the years, one thing has become very clear - embedding data storytelling practices that drive insight activation and decision-making takes more than capability building. Skills matter, but they’re only part of the equation. Alongside training, I am passionate about helping teams build a sustainable culture where insight and storytelling consistently contributes to business decisions
- [Unlocking GenAI’s potential for storytelling](https://insight-narrator.co.uk/unlocking-genais-potential-for-storytelling/) - The Insight250 spotlights and celebrates 250 of the world’s premier leaders and innovators in market research, consumer insights, and data-driven marketing. The awards have created renewed excitement across the industry whilst strengthening the connectivity of the market research community. Winners of the 2025 Insight250 were announced this past September - you can see the full list of Winners at Insight250.com.
- [Building a Data Storytelling Culture](https://insight-narrator.co.uk/building-a-data-storytelling-culture/) - In this 40 minute video I join datacamp for their panel at the RADAR Skills Edition to discuss Building a Data Storytelling Culture, alongside panellists Nate Makdad, from PayPal, and Sorin Adam Matei, Associate Dean at Purdue University. Watch the video here
- [Women in Data Podcast #134: The Path to Data Leadership](https://insight-narrator.co.uk/women-in-data-podcast-134-the-path-to-data-leadership/) - In this 40 minute podcast I talk to Karen Jean-Francois, host of the Women in Data® Podcast series about the path to data leadership. The conversation focused on people, communication, influencing and assertiveness skills and how to elevate these at any stage of your data career. Click to listen to the Women in Data Podcast #134:
- [How do you find the time for storytelling when...](https://insight-narrator.co.uk/2070-2/) - After 10 years of training and coaching teams I've amassed a significant set of FAQ's that I am turning into a series, based on the assumption that the answers might be useful to others, as well as the delegates that asked the questions! Here is the first:
- [Insights from the Insight250 winners: Bringing data to life](https://insight-narrator.co.uk/insight250-winners/) - Insights from the Insight250 winners: Bringing data to life Caroline is the Founder and Director of Insight Narrator which she founded in 2012 and delivers training, coaching and consultancy to researchers, data scientists and insight professionals . She is also a Senior Associate with DataIQ. Previously she held insight, loyalty and analysis roles with Ipsos,
- [Women in Data - Twenty in Data and Tech - Series 5](https://insight-narrator.co.uk/women-in-data-twenty-in-data-and-tech-series-5/) - What does it mean for you to be recognised as part of the 20 in Data & Tech? As a sole Director running my own business, I constantly feel I am trying to punch above my weight to develop bespoke large–scale training and coaching programmes for some of the biggest brands out there, so this

## Pages

- [Home](https://insight-narrator.co.uk/) - We partner with you to build a data-confident organisation Capability We develop skills that enable organisations to ask the right questions, make the right decisions, and tell stories that drive action.DISCOVER MORE » Culture We work with business leaders to create sustainable behaviour change that accelerates data-enabled decision making.DISCOVER MORE » Coaching We coach individual talent to
- [Blog](https://insight-narrator.co.uk/blog/) - From immediate answers to better questions In this interview, Duncan Rumney and Frank Kaminski share how simple shifts in thinking, from better upfront conversations to more collaborative ways of working, are helping insight land where it matters most. […] Read More Read more Making storytelling part of the Insight operating model There’s always a moment
- [About](https://insight-narrator.co.uk/about/) - WHAT WE DELIVER Capability assessments and consulting Senior-leader workshops F2F and digital training Bite sized activation sessions Champions programmes 121 and small group coaching DOWNLOAD THE BROCHURE TO FIND OUT MORE MEET THE INSIGHT NARRATOR TEAM CAROLINE FLORENCE Founder RICHARD Associate Director JANE Trainer SEANA Coach VICKY Coordinator Most engagements start with a conversation. Contact
- [Storytelling & GenAI: Unlock the Future of Data Communication](https://insight-narrator.co.uk/unlock-the-future-of-data-communication/) - Storytelling and GenAI The Future of Data Communication Learn how to make data clear, human, and memorable. In this on-demand course from Insight Narrator, you’ll discover practical techniques and AI-powered tools to transform complex information into engaging narratives. Turn dashboards into stories, insights into impact, and data into ideas that move people to action. Want a
- [Coaching](https://insight-narrator.co.uk/coaching/) - “Caroline has been coaching individuals within the Data & Insights teams for the last couple of years, and we were extremely pleased to bring her onboard in 2023 to support our Grow Programme by delivering coaching to our top talent. A number of her coachees have requested additional coaching time with Caroline after their formal programmes
- [Access insights, ideas and practical tips](https://insight-narrator.co.uk/insights/) - READ THE BLOG LISTEN TO THE PODCASTS LEARN FROM ON-DEMAND CONTENT (coming soon) CLICK HERE TO SUBSCRIBE TO OUR MONTHLY LINKEDIN NEWSLETTER
- [Book](https://insight-narrator.co.uk/book/) - Data Storytelling in Marketing A practical guide to enable marketing professionals to create data stories that stand out from the crowd and stand up to scrutiny. Learn how to cut through the data noise to develop robust and insightful data stories that persuade audiences to think, feel and act. BUY NOW Free chapter + toolkit
- [Culture](https://insight-narrator.co.uk/culture/) - “We engaged Caroline at Warner Bros. and News UK to further empower our senior leaders within the evolving data landscape. She delivered a highly tailored program that was both insightful and actionable, respecting the time constraints of an executive audience. By enabling our leadership to lead by example, Caroline’s work acted as a catalyst, making
- [Capability](https://insight-narrator.co.uk/capability/) - “Working with Insight Narrator has been a game changer for my team, arming them with a new approach to conveying insights which is having a positive tactical and strategic impact on the way we do business. Her engaging F2F sessions, and more importantly in 2021, online sessions and exemplary resources ensured that we squeezed the
- [Contact](https://insight-narrator.co.uk/contact/) - Contact us to improve storytelling for impact and influence. We are passionate about training teams to develop business stories.
- [Podcasts](https://insight-narrator.co.uk/podcasts/) - The Thought Leaders Voice: Unleash the power of data storytelling I am excited to share my latest podcast appearance, where I dive deep into the fascinating world of data storytelling! Join me as I discuss key insights from my new book, Data Storytelling in Marketing: How to Tell Persuasive Stories Through Data. In this episode, I
- [On-Demand](https://insight-narrator.co.uk/on-demand/) - From immediate answers to better questions In this interview, Duncan Rumney and Frank Kaminski share how simple shifts in thinking, from better upfront conversations to more collaborative ways of working, are helping insight land where it matters most. […] Read More Read more Making storytelling part of the Insight operating model There’s always a moment
- [Privacy Policy](https://insight-narrator.co.uk/privacy-policy/) - Introduction This privacy notice is to let you know how we promise to look after your personal information collected on the insight-narrator.co.uk website. This includes what you tell us about yourself, what we learn from you using our website and the choices you give us about what marketing you want us to send you. This
- [Cookie Policy](https://insight-narrator.co.uk/cookie-policy/) - About this cookie policy This Cookie Policy explains what cookies are and how we use them, the types of cookies we use i.e, the information we collect using cookies and how that information is used, and how to control the cookie preferences. For further information on how we use, store, and keep your personal data

## Categories

- [Solutions](https://insight-narrator.co.uk/category/solutions/)
- [Awards](https://insight-narrator.co.uk/category/awards/)
- [Insight](https://insight-narrator.co.uk/category/insight/)
- [Podcast](https://insight-narrator.co.uk/category/podcast/)