Interviews with the experts

 

Do you want to learn from other research, data and insight professionals that have made an impact? Do you want access to shortcuts, practical advice and inspirational ideas? Insight Narrator offers free reports based on interviews with experts across our industry.

 

 

Alex Alder

Alex Alder

Customer Insights Director at Barclays

 

An interview with Alex Alder, Customer Insights Director at Barclays, on how their team are developing their advisory capabilities.

 

Download "From Providers to Business Advisors"

 

Dr Anuschka Muller

Dr Anuschka Muller

Head of Performance & Intelligence

West Sussex County Council

 

An interview with Dr Anuschka Muller, Head of Performance & Intelligence at West Sussex County Council, on how storytelling drastically altered how data is perceived and used

 

Download "The Silence of the Board"

Mark Hirst

Engagement Director

Chime Insight & Engagement

 

An interview with Mark Hirst and Crispin Beale from Chime Insight & Engagement, on the commercial need to engage businesses with information.

 

Download "The Commercial Need to Engage Business with Information"

 

 

 

 

 

Martin Lee

Branding Specialist

Acacia Avenue

 

An interview with Martin Lee, co-founder of Acacia Avenue, on the power of storytelling.

 

Download "The Power of Storytelling"

 

 

 

 

 

 

Lucy Davison

Managing Director

Keen as Mustard

 

An interview with Lucy Davison, Managing Director of Keen as Mustard, on how to add flavour to your B2B marketing content. 

 

Download "Bring Out the Flavour"

 

 

 

 

 

Neil Gains

Behavioural Scientist

TapestryWorks

 

An interview with Neil Gains, founder of TapestryWorks on how to feed your creativity.

 

 

Download "Feed your creativity"

 

 

 

 

 

James Wycherley

Director of Customer Analysis

Barclays Bank

An interview with James Wycherley, Director of Customer Analysis at Barclays Bank, on the art of business communication

 

 

Download "The art of business communication"

 

 

 

 

 

 

 

Matt Baron

Global Insight Consultant

Kantar Worldpanel

 

An interview with Matt Baron, Global Insight Consultant at Kantar Worldpanel, on humanising data

 

 

Download "Humanising data"

 

 

 

 

Richard Saunders

Associate Consultant

OxfordSM

 

An interview with Richard Saunders, ex-Heineken, Reckitt Benkiser and Boots marketer, on the integrated approach to communication

 

 

 

Download "The Integrated Approach"

 

 

 

 

Kate Scally

Head of Marketing & Communication, Mail Newspapers

DMG Media

 

An interview with Kate Scally, Head of Marketing & Communications. Mail Newspapers at DMG Media, on the rise of content cynicism

 

 

 

 

Download "How to avoid content cynicism"

 

 

 

 

 

Andrew Mosely

Director

Metapraxis

An interview with Andrew Mosely, Director, Metapraxis on the use of content as an enabler for business planning

 

 

 

 

Download "Content as a business enabler"